The bottles and M&M’s were brought to life using animated content created within the Projection Artworks studio, using an Optoma ZU650 WUXGA projector, powered by DisplayMapper software.
Having created retail projection showstoppers like Harrods’ Faberge installation, Projection Artworks developed DisplayMapper for retailers that want to recreate this type of next-generation ‘magic’ on a smaller and more affordable scale. DisplayMapper combines daylight-visible projections and 3D mapping software. The cloud-based system can centrally control and distribute creative branded content across a universe of retail supermarkets or uniquely to each store.
Display Mapper was ideal for the installation as it allows updates to content to be pushed out “live” within minutes to one pod or all. This can target consumer preferences and product promotions at a local level.
With WUXGA resolution and 6,000-lumens, Optoma’s ZU650 laser phosphor projector was chosen for the installation due to its brightness, image quality and reliability. These were built into the pods so they are not visible to the consumer’s eye and use a mirror to reflect the content onto the physical display area. This prevents any interference with the equipment and gives a neat solution for the store.