Converting Static and Time-Frozen Bowling Alleys to Media-Rich Entertainment Zones
The team at Crunchy Technology, a premier interactive audio visual company, came up with the concept to make bowling a more dynamic and digital experience by delivering a fully customisable and artistic multimedia experience while bowling. Leveraging projectors, custom software, infrared lighting and real time object tracking technology, they succeeded in turning the mundane into the insane.
Crunchy converted 12 conventional bowling lanes to be infused with a custom audio visual experience, enabling players to select their preferred background with hi-fi attenuation. The ball’s trajectory is also traced with high definition special effects.
After experimenting with various projectors, they locked on the Optoma EH415ST: a full HD, 1080p short throw powerhouse. It met the high lumens requirement at a price that made the installation possible. Unreal Bowling, an interactive bowling experience that brings the bowling ball and lane to life through the use of high end graphics and audio was finally born.
“We took a video of our first beta site in action and it went ultra viral on Facebook with over 3 million views and 700 installation requests,” said Adi Khanna, CFO at Crunchy Technologies. “We knew we were on to an industry game changer.”